ROLE OF ADVERTISING AND SALES-PROMOTIONS TO CREATE BRAND-SATISFACTION IN THE FMCG; EVIDENCE FROM PAKISTAN


Nominalisation of phrasal verbs in the -ing forms with a plural marker (goings-on, coming outs): a study of nominal characteristics

This article studies the formation and meaning of deverbal phrasal nouns such as goings-on or coming outs in relation to the prototypical characteristics of the nominal category.I will study the morphological, syntactic and semantic aspects of pluralised -ing nominalisations of phrasal verbs to show that this derivation process creates prototypical

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Enhancement of antibiotic activity by efflux inhibitors against multidrug resistant Mycobacterium tuberculosis clinical isolates from Brazil

Drug resistant tuberculosis continues to increase and new approaches for its treatment are necessary.The identification of M.tuberculosis clinical isolates presenting efflux as part of their resistant phenotype has a major impact in tuberculosis treatment.In this work, we used a checkerboard procedure combined with the tetrazolium microplate-based

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Importance of interpolation and coincidence errors in data fusion

The complete data fusion (CDF) method is applied Cortado Cup to ozone profiles obtained from simulated measurements in the ultraviolet and in the thermal infrared in the framework of the Sentinel 4 mission of the Copernicus programme.We observe that the quality of the fused products is degraded when the fusing profiles are either retrieved on diffe

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